Love Aesthetics

January 12, 2016



love aesthetics news



image by Ivania

If you are especially observant, you might have already picked up on some clues through Tumblr and Instagram. I literally couldn’t wait and am incredibly bad at keeping exciting news for myself. (While typing this, I can barely even wait to finish this blog post and press the ‘publish’ button.)

For more than a year I’ve been working on turning Love Aesthetics into something more tangible, something that goes beyond myself, beyond just an internet page and something that everyone can be part of.

During my years of blogging and documenting my everyday, I’ve found that what makes me truly happy in life is making things (images, clothes, videos, furniture and everything in between). It has always been a second nature to me, I can remember cutting my dresses in half as a 6 year old when needing skirt or making desks in high school out of whatever material was around. But through the process of blogging and capturing on camera the creative process, my own aesthetic really crystallised and became very clear.

It is also through the wonderful internet that I received feedback and support from you guys or saw my DIYs live on the other side of the planet. Big moments were when established brands asked for my creative input like Eastpak, Margiela or New Balance. The biggest compliments however were those emails from readers who wanted to purchase my self made clothes, accessories and interior objects. (Discouraging moments: Big corporations bringing my projects into production without my consent, Etsy shops selling my DIYs, people claiming our images as their own)

At the same time, I have had an urge to pursuit the highest quality possible and push to get to new levels. Trying to source the best materials, learn new techniques, acquire better tools. Which resulted in that my projects became too long, complex and often too expensive to fit into the format of a DIY-blog post.

Slowly the idea of a line of products started to grow in my mind, where we fully control the quality, make sure the production is ethical, make independent autonomous creative decisions and also keep a very close connection with our customers.

Words like ‘happy, excited, thrilled’ don’t even cut it. I am so hysterically excited and nervous to a strange point where I have now reached a sense of calmness.
So yes, a line of products for daily life (in Dutch: gebruiksobjecten) is coming, where a pen and a T-shirt are in the same category. We don’t participate with the cycle of fashion seasons, instead take all the time needed to individually develop and perfect each product. So without deadlines products are added whenever they are finished meaning that there will be no new-arrivals-vs-sale-system but the collection will slowly and organically expand.

Do not expect a huge release, this is a project that will take time to grow. Though it is starting extremely small with less than a handful of products – at the same time this is a very big step for us and the start of a new chapter. Together with the fantastic help of Romeo we’ve been working towards Love Aesthetics as a brand. My perfectionism has reached new levels in the last months, but I’ve also learned that no matter how long I work on something it will never be finished, although we’re pretty close now.

/ February 01 2016 is marked on our calendar to finally activate that ‘shop’ link on the right of the homepage


Much Love



33 responses to “NEW CHAPTER”

  1. José says:

    That is exciting news! So great to see you chasing your dreams and doing what makes you happy. I’d love to follow the progress and support you along the way. I wish you the best of luck! Already looking forward to that date!

  2. Kelvin says:

    It was about time!

    looking forward to February first

  3. Nadia says:

    I’ve been a follower of your blog for years! And I always fell in love with your aesthetics. I’ve tryed to achieve your DIY projects but in Argentina, some materials aren’t available or so hard to get, but I kept reading your blog as an inspiring tool.
    I wanted to congratulate you, as I dream of having a product line that is independent of time imposed by the market. So congratulations and the best luck!!!


  4. lea says:

    omg!! i’ve been waiting for that moment since you first mentioned the idea of a love-aesthetics-shop!! congratulations ivania and all the best for the future. i’m a huge fan for years now and i can’t wait to see where this is going. lots of love. xx lea

  5. Stella says:

    Great News!!!

    I’ve been following you for years and more recently, following Romeo’s work too.

    Hope you ship internationally, because I’m ready to buy everything. I love durable, minimalist, functional things and your blog have helped me settle my aesthetic too.

  6. Hnk says:

    Omg yess! I’ve been waiting for this for so long! So excited for you. I really hope you ship internationally, as i’d like to buy and support your new started business. Congrats so many times!

  7. Christian DuCharme says:

    yeah ! i’m so happy for you and your BF , congrats !

  8. Maja says:


  9. GAVRI'EL says:

    F-I-N-A-L-L-Y! I’ve been waiting for this moment. Proud of you Ivania! Though I’ve said this many times, but I’ve been your biggest fan! You’re not just an inspiration, but you’re one of the very reason I took fashion design this fall for college! You’ve changed so much of my perspectives in life and a part of getting to know my personal lifestyle and aesthetic. Keep up the good work! I’m all for your support. Love, GAVR’IEL.

  10. yash says:

    oh my god I’m so excited and honest to god i know you’re just gonna keep getting so much better from this!!!! Good luck with it and launching it!!

  11. Becky says:

    Loving the photos. Beautiful picture dear. Great post!

  12. I’m excited with you Ivania! Looking forward 🙂

  13. Sarah says:

    YES. I have been waiting for this moment from the first time I came across your blog over 6 years ago! Wishing you all the success in the world – I’ll be counting the days until your store launches. Big love from Australia xx

  14. FABI says:

    I think a lot of people were waiting for this. Fantastic! Good luck, at least you have the guts to do what you like the most. Congrats. I wish people stopped copying for commercial reasons, it often stopped me in a lot of ideas and ways. So good you rise yourself above that.

  15. Crisanthy says:

    Congratulations!! I am thrilled for you, as you’ve worked very hard and have established a place in many people’s hearts, including mine. I love your ideas and your work, and look forward to this next phase of Love Aesthetics. Yay!!!!!!

  16. Millie says:

    Congratulations on being able to make something that truly makes you happy, and I definiemtely cannot wait to see the website x

    Millie x

  17. Jay says:

    That sounds very exciting. Can’t wait to see your shop. Congratulations on your new project, courage and expansion of your creativity. Wish you a great success, loads of fun and creative self-fulfilment!

  18. Pat Schwab says:

    This is exciting news. Can’t wait to see your shop grow. Pat S

  19. So excited to click on that button on the right!
    I hope this will give you even more new opportunities, you guys are so intriguing and have such an eye for beauty in the most common things. Amazing!
    Sometimes I even feel like a creep, reading your blog for so long already, hah! But every single post is so interesting, and so different than all those superficial ‘fashion’ blogs.
    So I thought this was a great occasion for a big ‘thank you’, because you keep inspiring me and many other people. Keep up the good work!


  20. Joanne says:

    YES YES YES! I am so beyond excited for you and your line!

  21. natasha says:


  22. Anne-Fleur says:

    Wauw wat enorm tof! Ik ben heel erg benieuwd maar het kan niet anders dan prachtig worden. Succes & veel plezier!

  23. ea birkkam says:

    wow, i’m so excited 🙂 cannot wait to get a grip on some of your gebruiksobjecten

    best, ea


    science, minimalism

  24. Swen says:

    Great news Ivania. I’m super excited to see what brilliant ideas you have worked out. Love your work (although as much as I love the clean, white, modern aesthetic, I can’t seem to ‘ban’ colour from my life) Nevertheless, there’s always room for some ‘fresh and clean’ stuff in my life amongst the chaos of colour 🙂

  25. Amy says:

    IVANIA! This is the most exciting thing I’ve heard all day! Congratulations on pushing your dream to new heights. I’ve been one of your faithful followers for a few years, because you inspire me in so many ways.

    Keep up the great work and I’ll look forward to seeing more of your work, hopefully in the flesh (in my own reach, sometime!)

    Love, A xx

  26. Alexander says:

    Another Love-Aesthetics devotee here! I’m so honestly happy to hear that things are working out for you Ivania. It’s amazing to see your ideas come to fruition, isn’t it? I know this was posted half a year ago, but I only came back to your blog now after a sudden thought. Here’s a belated congratulations!

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