6 reasons to take a slow approach to interior decorating. read more .
Tax money well spent if you ask me. read more .
Various concepts of interior, spatial design and nourishing yourself. read more .
A studio tour and tips on a smooth and effortless move. read more .
veil bubblewrap from the very first furniture piece by Aetelier!
My obsession with plastic is paradoxical. read more .
A sharp utility knife instantly turns an empty plastic water/soda bottle into the coolest ‘glasses’. read more .
The only reason that wild flowers are not a mainstream bouquet staple is because they grow too abundantly. My favorite flowers are basically bad weeds, masses of them flourish around this time of year.. read more .
1 / Do you hold on to nice packaging? (If you still have one of those discontinued Acne pink paper bags you know what I mean)
2 / Do you constantly imagine packaging for every single thing? (Do you say ‘Oh and the packaging could be like….’ a lot?)
3 / Have you even considered purchasing something just for the packaging?
4 / Do you take or save pictures of packaging? (Do you have an image folder or Pinterest board dedicated to packaging?)
5 / You know the exact size, color and material of the bags, boxes, tags and cards your favourite brands use.
I’m ticking all boxes of a full blown packaging obsession.
No surprise that for the new imagery of Aetelier‘s webshop, inspiration came from the daily realities of that very webshop; packaging. Piles of white boxes with silver seals, cardboard, shipping forms and rolls of tape everywhere. Behind the scenes become the scenes. You might have already seen some of these on the Aetelier’s Instagram, here’s the full visual story I shot
Do you hold on to nice packaging? (If you still have one of those discontinued Acne pink paper bags you know what I mean). read more .
When the outdoor world becomes cold, dark and dull in winter, when the trees have no leaves left, the birds are gone, train travel means wet coats and umbrellas and it is quiet and grey outside. In cold climates, you are forced to create your own indoor environments until spring.. read more .