Love Aesthetics

June 3, 2016



love aesthetics recycling 3kopie


in collab with &OtherStories
images by Romeo and me

I applaud all efforts that help change our habits when it comes to waste.
So I was absolutely thrilled when &Other Stories asked me to make a series of images for them to help them spread he word about their recycling programme, reminding us all that resources aren’t endless and that the fashion industry is one of the most wasteful industries. It is so important to start reusing our waste as a second nature.

If you bring back a bag of old textiles (any textiles!) to the store you get a 10% thank-you discount. And if you’ve finished any of their beauty products, save the packaging and bring it back to again receive a 10% off (oh yes! and in selected stores, recyclers now get this HUGE canvas bag as well). More info here


Also, here’s a little wardrobe updating guide; Spring Cleaning 2.0. For those who -like me- don’t have any major decluttering to do anymore. Who’ve asked the ‘Have I worn this in the last two months’ a million times before. More like a periodical wardrobe reassessment to sift out those unnecessary pieces that slowly sneak into your wardrobe. And which will also help you make smarter choices when it comes to purchasing new items.

Instead of emptying out your entire closet on the floor and then having little individual trials on each item, wether they should be thrown out or not. Turn it around and focus on favourites: take out your most loved, most worn, best fitting items. The garments that you really miss when they’re in the laundry (note to self: you probably need another exact same pair of those jeans if you miss them so much when they’re in the laundry). By doing this alone you’ll have a capsule collection, sort of like your own ‘best of’. Look for the common thread among these favourites: read the labels and find out which fabric composition you like to wear most and analyse the fits and cuts.

With your favourites out of the way, take look at what’s left in your closet. It will be much easier to see now what doesn’t belong in there anymore. Ask yourself things like: Would you notice if any of these pieces would go missing? Would you purchase this item right now? How many pyjamas can you wear at the same time? Is this fabric totally worn out? Does anything need replacement or an upgrade? How did this even get in my closet? Would this piece make someone else happier?

Replacements: more often than not I find that the things that need replacement are in the ‘favourites’ pile, which have been worn and washed most often. If you’re going to replace an item with a new one, do your best to get a better quality, slowly elevating your wardrobe piece by piece and turning it into a longer lasting collection.



  1. Great photographs! 🙂


    Photography & Fashion Blog,

  2. Klaudia says:

    unfortunately there is no recycling in the & other stories shops in Germany 🙁

    • ivaniacarpio says:

      hey Klaudia, Such a shame! I think it has something to do with the legislation
      Hope they will find a way to bring recycling to your &OtherStories shop soon!

  3. Maja says:

    So you hand in a bag of textiles and get a discount to buy MORE textiles? That doesn’t sound smart to me.
    Instead I really like your last note: to buy quality instead of quantity. Aesthetic sustainability is the way to go –

    • Ivania says:

      YES! I totally agree with you Maja – Buy less and buy better and forget about fast trends

      Another different thing is is to change habits and attitude towards disposal, and seeing things that we discart as new materials for new purposes. That’s what &OtherStories wanted with this campaign; to let everyone know that they have recycling ambitions. The 10% discount is to trigger people to actually bring back their textiles and the big bags also have the function to again to spread that recycling message with the big texts on them. But I do understand your criticism Maja.
      All in all, I think it is very positive to see that there are people working at big companies like &OtherStories that actually are starting to push through and implement the steps to closing the big production circle and instead of just producing waste they are also taking as much as possible back to appropriate it in a new way.

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