Their collection was inspired on what I think are very interesting thoughts on youth culture. According to Cheap Monday, 90s grunge was the last real youth movement. Today, in a world of fast fashion and medialized culture, these movements are picked up commercially almost before they even appear, creating something artificial. So every youth culture from nowadays has commercial interest and brands driving it? Ironically, so has this collection from Cheap Monday called ‘Artificial Grunge’ (hence the paperclip jewelry).