Love Aesthetics

October 12, 2015


love aesthetics in grid 1

love aesthetics in grid 02

love aesthetics in grid 3

images: Ivania & Romeo
Video: Adam Barclay

In-Grid’s Katie and Adam were in The Netherlands a little while ago. As a super fan of their shirts I was super thrilled that they came by Romeo’s studio to hang out with us an afternoon. We had a long Sunday lunch, talked about design, perfectionism and bike accidents – we discovered a beautiful staircase and meanwhile I also got to shoot their incredible shirts.

I admire their incredible eye for detail. Their quality control involves counting the stitches per centimeter, which are exactly 4. In a world where the highstreet-machine pumps out clothes by millions and collections are designed and produced without two weeks and without a sampling process(two weeks yes, that store that starts with a Z), people who takes their design so serious has become a rarity. They are soon to have stockists in Japan, where clients are known to count the stripes on each sleeve of a thinly striped shirts, to see if they are exactly the same. In-Grids perfect (and I do not mean that figurative sense) would fit right in.

If you’re going to invest in a white cotton shirt guys, keep In-Grid in mind.


  1. Ragni says:

    What a beautiful video!

    Ragni x

  2. Liz says:

    great video

    Ray-Ban Giveaway on my blog!

  3. Millie says:

    Wow! This shop seems incredible x

    Millie x

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