Love Aesthetics

June 15, 2015

HONG KONG INSPIRED INSTALLATION FOR NEW BALANCE



love aesthetics x we are constant x new balance 1



love aesthetics x we are constant x new balance 2


love aesthetics x new balance x we are constant 3


top 2 images by Laurent Segretier
other images by me

Hong Kong, you hot mess – where to start.

A couple of weeks ago I was invited by We Are Constant to work on an all white installation that would display the new all white New Balance sneakers.

I stepped on the airplane with a few ideas in my sketchbook, but when descending upon the city and experiencing it for a few minutes during my ride to the airport, I knew this work had to be about Honk Kong. Towers seemingly growing out of the lush dark green mountains, patched up concrete, endless layers of sign-boards, repetitiveness in the architecture, everything piled up, patches of paint, dilapidated walls next to pristine marble facades, tropical plants growing out of every crack in the concrete(even vertical ones). Lots of trash, lots of fog, lots of people, lots of concrete, lots of nature. But everything was functional and ordered.

Inspired by the many, many dimensions of Hong Kong I came up with this Idea of an organised pile of stuff. The first night I went treasure hunting straight away with the WeAreConstant boys, we found blocks of foam among the trash and abandoned construction supplies in alleys. Together with personal objects that were brought in by 3 local creatives (see video) it became a beautiful collection of different items – with different stories, textures, some were old some were new – that formed a cohesive collaboration because of the super organised way of assembling and their uniform non color. Which of course was something that this piece had in common with the shoes.


15 responses to “HONG KONG INSPIRED INSTALLATION FOR NEW BALANCE”

  1. Anna says:

    Love the pics!

  2. Albert says:

    Love the installation! I’m a big fan of your work! ๐Ÿ™‚

    Best, Albert | Palming Pebbles

  3. Renz says:

    Always loved your ideas Ivania

  4. SG says:

    Great installation! Very you ๐Ÿ˜‰

    I have been following you for several years.

    Funny to hear your voice. Not what I expected. Soooo sweet haha ๐Ÿ˜€

  5. Ea Birkkam says:

    really cool project! I love the way the tower looks like the skyscrapers and the tactile concept. nice work

    regards, ea from http://thesilentwhite.com / minimalism,science,fashion

  6. Ea Birkkam says:

    really cool project! I love the way the tower looks like the skyscrapers and the tactile concept. nice work

    regards, ea

    http://thesilentwhite.com

  7. Ea Birkkam says:

    really cool project! I love the way the tower looks like the skyscrapers and the tactile concept. nice work

    regards, ea Home

  8. Ea Birkkam says:

    sorry for the many comments, I just wanted to upload one (but it kept saying error) ๐Ÿ˜ฎ

  9. Juliette says:

    Beautiful work & blog! Heel mooi
    http://www.b-undaunted.com

  10. EMMY says:

    Very inspirational, bravo.

  11. Jay says:

    Great work and very inspiring!

  12. coco says:

    Ha HongKong ๐Ÿ˜‰

    Moeilijk om niet geinspireed te worden.

  13. […] New Balance / 2015, Hong Kong Building an installation inspired on the new all white […]

  14. Mimi says:

    Wow! That’s amazing, The photos are really nice.

  15. […] Big moments were when established brands asked for my creative input like Eastpak, Margiela or New Balance. The biggest compliments however were those emails from readers who wanted to purchase my self made […]

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