images by Ivania
this post was made in
collaboration with Alaïa
Scent is one of the few things that you can’t experience through your screen. Though it is such a fantastic sense.
Incoming smells are first processed by the olfactory bulb, which starts inside the nose and runs along the bottom of the brain. The olfactory bulb has direct connections to two brain areas that are strongly implicated in emotion and memory (the amygdala and hippocampus). Interestingly, visual, auditory (sound), and tactile (touch) information do not pass through these brain areas. This may be why olfaction, more than any other sense, is so successful at triggering emotions and memories.
It is such a shame that smell isn’t part of the digital world (yet!) and doesn’t give everything that we see that extra dimension. So I tried my hardest to visually explain the Alaïa fragrance.
To start: yes, it smells as chic as it looks.
The fragrance is inspired by the Azzedine’s memories of a childhood spent in Tunisia and references to water poured over hot bricks and markets with white flowers and spices. The first spray surprised me a bit, a very strong musk and a powerful feel came out of the black bottle. But this perfume is all about the fantastic dry down.
Give it 15 minutes and after it settles into the skin, it becomes softer and more subtle. The flowers are still there, but not in the usual overly girly or sweet way. It is a very spicy flower with a hint of leather and cedar wood popping up. A flower arrangement, a wooden bench, a leather handbag; this combination for some reason reminds me of cultured women in a luxury boutique. Someone with a well developed and strong view, opinion and taste.