Love Aesthetics

December 2, 2013

Eastpak Artist Studio – Ivania Carpio

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Last week the international launch of all the Eastpak Artist studio bags took place in Antwerp; a project in which selected artists from 14 countries projected their vision and creativity on the classic Eastpak Pak’r Backpack. All proceeds of the sales will go to charity organization Designers Against Aids. It was an honor to be asked to participate and a lot of fun to come up with a concept and make my backpack.

‘Customizing’ the bag by adding decorations without a clear function or a purpose did not make sense to me. When I got the classic Eastpak Pak’r backpack to do whatever way I wanted to it; my first thought was that this was actually already a great design; the ultimate, basic, archetypical backpack.

So I chose to make a few small yet radical changes to the bag; I changed the solid back of the bag for clear perspex and moved the outside pocket to the inside. This way only the wearer can see what’s inside and the outside is left completely bare. I wanted it to be about exposure and concealment, with the disease of aids in mind which is often an invisible problem.

/ Update:
About when it will be restocked and where it will be available; bad news, there is only one of them. This concept-version that I made myself. Every artist was given one bag to ‘customize’. The fact that you guys see it as a product available for purchase is such a huge compliment to me and means that I’ve achieved the goal I had in mind for it; making a functional and wearable bag while at the same time communicating a message.

70 responses to “Eastpak Artist Studio – Ivania Carpio”

  1. Renske says:

    Great concept, great bag, congrats!

  2. What a beautiful backpack. Congratulations!

  3. Ines Provana says:

    Dear Ivania,

    you always outdo yourself! Your Eastpack Backpack is genius! I love that you take the time to talk us through the concept behind it. You proved function and aesthetics can walk hand in hand. We need more products made with this philosophy.

    Congratulations and keep up the good work!

    xo Ines

  4. genius! Beautiful concept

  5. Wow! That’s a really neat backpack! I love how white it is. So neat, clean and fresh! <3

  6. Sarah says:

    Absolutely brilliant to add solid perspex to the back and give the bag a sturdy structure!! I especially love this bag because I love transparency and being able to see quickly into my bag, but I wouldn’t want to walk around with all my stuff on display. Congratulations on another successful collaboration!

  7. STYLONYM says:

    You’ve designed a beautiful backpack! Will definitely try to get my hands on 1, love how clean, fresh and chic it is.. Congrats!


  8. Rachel says:

    amazing bag, loved your ideas!

    Rachel x
    Style Soup

  9. Such a beautiful bag Ivania and a really clever/thoughtful idea to keep the pocket invisible. What a great project to be involved in. xx

  10. Echt een heel gaaf en goed doordacht ontwerp!

    Ik had er al een filmpje over gezien op de Vogue site, heel mooi!


  11. morgan ella says:

    Such a great bag!

  12. The backpack looks great! Congratulations on your beautiful job

  13. Wauw!
    Ik kon er even niet aan uit maar door jouw uitleg weer wel. Geniaal.

  14. Great Idea Love your design of course as very minimalist as possible and it’s great !

  15. Matthew Pike says:

    I really like what you’ve done with it, the turn of the pocket was a stroke of genius.

    Buckets & Spades

  16. Deane says:

    I’ve always loved your work as well as the Eastpack brand..and for this time I’m just overwhelmed by the perfection of your creation!

    I was about to run and order this jewel, but saw it’s already sold out! Is there any way these will be available again?

    Thank you in advance for your answer <3 and kerp on being yourself and doing what you do, you definitely are an inspirational person!

  17. wow amazing result!! congratulation! all backpack have something to say, but yours is my fav!! And it’s already sold out (i’ve just seen that) double congratulation! 🙂
    It could be nice if Eastpack could keep doing your bag, I would buy it!! 🙂

  18. Anonymous says:

    What an amazing backpack! Love it! I just found out that it’s already sold out… Is it going to be restocked? Love, x

  19. Unknown says:

    Man it sold out already, would love to buy it, any chance for a re-stock?

  20. melissa says:

    First of all I think it is fantastic that you were able to improve an already practical bag, but mostly important that your inspiration could be tied to Aids as a form of awareness. Great work Ivana!

  21. Rougeuse says:

    Wat een leuk project! Ben ook benieuwd naar de backpacks van andere bloggers. x

  22. Danna Nosé says:

    I saw that on youtube
    it’s gorgeus!!

  23. Bünyamin k. says:

    This is amazing Ivania !!

  24. This is genius! OMG I want this bag so much, it looks perfect and your idea behind it makes such sense!

  25. Stephanie G says:

    ivania this is incredible! i hope it’s going to be restocked!

    steph /

  26. Lieslg says:

    I love the way you think, Ivania 😉

  27. Anja K says:

    Amazing backpack and a great concept behind it. Will they be restocked? Like others asking the same question, I would love to have one!

  28. Tia Bangura says:

    awesome design for a great cause. congrats!

  29. Anonymous says:

    wow, what a great concept, so thoughtful of you! margiela couln’t have made it better… your a true artist!

  30. Wow, ik vind hem echt geniaal!

  31. What a beautiful backpack. Congratulations!

  32. Sarah says:

    I like the design of this backpack a lot. I would be really interested to see it with transparent straps as well instead of black. I love white with clear.

  33. Anonymous says:

    a margiela worthy interpretation! only wish everything was white, am curious why you’ve opted for the black hardware + straps

  34. Thanks everyone for the support and fantastic feedback

    at Anonymous;
    I didn’t choose for the straps to be black.
    All artist were given the classic white backpack (with black straps) to customize.
    Most artists decorated this blank canvas by added a print or by painting it (check the other creations on the eastpak website) but I only did something with the structure and left it bare.

  35. Anonymous says:

    Hi Ivania, I don’t understand how if the back is Perspex, everything can be concealed?

  36. Anonymous says:

    Dear Ivania. This is genius! I have decided i don’t want your wordrobe, or your looks, i just want your brain! Please! Hehehehehehe! Only joking of course! You seem to have such a calm approach to things i want that, i have great ideas too but they are always so chaotic, You know, how can i get a minimalist brain! It’s not easy is it? Hehehehe! ❤

  37. Ceci says:

    Love how you manage to maintain your style! one always sees interventions where the object get painted, drawed on or things get added on the piece and I think you did a great job here. Congrats!

  38. Malene says:

    Wow this is (as usual) really nice Ivania!

  39. Malene says:

    Wow this is (as usual) really nice Ivania!

  40. Charlie says:

    This is so awesome, congratulations!

  41. Relief Yard says:

    I love your blog, anything you post it inspires me that’s why today I mention you on my post!

    Great work!

  42. pa1ge says:

    I love this and want to buy it! The perplex backing is an amazing idea since I’m constantly losing everything it would be great not to dig.

    Paige x

  43. Eni Rossidou says:

    you did so few things on it, and this is amazing, it is minimal, black&white… it is YOU ! 🙂
    xxx Ros.E.

  44. Wat cool, gefeliciteerd!
    En wat is de tas ontzettend jou. Prachtige gedachte er achter ook…


  45. Anonymous says:

    Amazing job!
    Do you have any information about restocking the bag?

  46. Anonymous says:

    Amazing job!
    Do you have any information about restocking the bag?

  47. Simone Lykke says:

    SO COOL!

    Simone Lykke x

  48. Anonymous says:

    uau… Just perfect. Nice work as usual!

  49. lisa says:

    brilliant. the bag really communicates the silence around hiv and aids that is almost as big a problem as the virus itself.

  50. Wauw!
    Ik kon er even niet aan uit maar door jouw uitleg weer wel. Geniaal.

  51. I love your blog, anything you post it inspires me that’s why today I mention you on my post!

  52. Amazing job!
    Do you have any information about restocking the bag?

  53. […] other side of the planet. Big moments were when established brands asked for my creative input like Eastpak, Margiela or New Balance. The biggest compliments however were those emails from readers who wanted […]

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