image by me
The smell of a real hair salon is different than the smell of shampoos that you can buy in any store. This is the salon – is what goes through my mind as I turn the black lid of the simple transparent jar in the sun, intensely enjoying the view in front of me: grey space and graphic, sharp shadows. Then I removed the final white cover underneath the lid to expose the white substance underneath like opening a fresh jar of peanut butter.
So simple and photogenic that I couldn’t even wait before trying it out before putting it up on instagram last night. It did not work like other hair masks that I am used to, which instantly make locks feel smoother and limp. The opposite happened. When applying it, the hair starter to feel thicker and tougher to get through with my fingers. Having bleached hair, I was worried. After 10 minutes, I rinsed it out. Only after it dried did I see the effects.
The texture feels and looks comparable to when I apply the exact right amount of Argan oil (which I never do because it is almost impossible to get to that sweet spot, there are always a few strands that end up too greasy or too heavy). The Balmain Hair Couture Repair mask doesn’t feel like it patches up or repairs damaged hair, which is what you would expect from the name, but it did give some moist and flexibility to my thirsty bleached hair.