Love Aesthetics

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On the first floor of the most beautiful city hall in The Netherlands, designed by the fantastic Richard Meier, there is an open corridor facing the gigantic atrium in the building.

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A new year, a new you. Everyone has their own way of prepping for their new year. Some make lists and set goals, sign up for local gyms, clean out their closet or window tab shop for next year’s summer destination.

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We’ve had the pleasure of having three (yes 3!) different, fantastically beautiful headquarters in the last three months. The down side of it was that it did involve a lot of moving. Surprisingly it all went down pretty smoothly.

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Flowers, I wasn’t crazy bout them. I used to think that most of them were frilly and prissy, overly feminine. A cliche that I unwittingly adopted that is just as untrue and silly as the ‘pink for girls, blue for boys’ notion.

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/ An update from my most loved side project:

It is so thrilling to finally lift the veil bubblewrap from our very first furniture piece for Aetelier!
Cheers to ‘Knik Fraem’, a multi functional stainless steel frame. Shiny but not sleek, with bluntly bended corners.

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Its see-through-ness and the way it reflects light is similar to liquid.

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You know that I have a thing for disposables. Favorites include glistening water bottles, plastic market bags and frosted plastic jerrycans as vases.

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After putting together a bunch of small ‘unbroken side tables, moving on to a larger coffee table was inevitable.

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An update from Love Aesthetics Atelier /

My obsession with fractured glass has turned into an actual product; meet the fracture coasters! Yes! thick, lustrous, glossy, glass fractures.

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The only reason that wild flowers are not a mainstream bouquet staple is because they grow too abundantly. My favorite flowers are basically bad weeds, masses of them flourish around this time of year.

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images by Ivania

 

1 / Do you hold on to nice packaging? (If you still have one of those discontinued Acne pink paper bags you know what I mean)

2 / Do you constantly imagine packaging for every single thing? (Do you say ‘Oh and the packaging could be like….’ a lot?)

3 / Have you even considered purchasing something just for the packaging?

4 / Do you take or save pictures of packaging? (Do you have an image folder or Pinterest board dedicated to packaging?)

5 / You know the exact size, color and material of the bags, boxes, tags and cards your favourite brands use.

I’m ticking all boxes of a full blown packaging obsession.

No surprise that for the new imagery of Aetelier‘s webshop, inspiration came from the daily realities of that very webshop; packaging. Piles of white boxes with silver seals, cardboard, shipping forms and rolls of tape everywhere. Behind the scenes become the scenes. You might have already seen some of these on the Aetelier’s Instagram, here’s the full visual story I shot

 

 

Do you hold on to nice packaging? (If you still have one of those discontinued Acne pink paper bags you know what I mean)

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When the outdoor world becomes cold, dark and dull in winter, when the trees have no leaves left, the birds are gone, train travel means wet coats and umbrellas and it is quiet and grey outside. In cold climates, you are forced to create your own indoor environments until spring.

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love aesthetics self sequenced chapter 2 home office 2
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These three objects ended up stranded in my home office, but spontaneously work so very well together. The rectangular sign-like lamp was from an installation I did last year and the stainless steel table I made a few weeks ago.

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This one single thing to keep in mind will make all my other new year’s resolutions obsolete while at the same time will help to make them all happen.

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