Love Aesthetics

November 2, 2012

As Minimal As It Gets



Clear cuffs: DIY

‘As little design as possible’ Dieter Rams would definitely approve of this little piece of printing. There, on a high table in a Stockholm boutique, in between colorful magazine covers and accessories was this high pile of white squared papers. It was not clear at all what these papers were for, no brand name in sight, no images, just the words ‘caring for wool’ in a tiny typewriter font. The papers looked like they just came out of your own household printer and were stapled together. It could not get any more modest and than this. The (lack of) graphic design, the ultimate simplicity, to the point of this leaflet consisting of nothing more than some dry information, made it stand out, it made it so incredibly interesting that it made you want to pick it up to explore its purpose and content. Though some might see this as boring, I think that minimizing the visuals and graphics so much, taking simplicity so far is a bold and radical decision. I like it and it worked!

In case you too are now wondering who made this; it is a guide for taking care of wool garments, made by Tangent Garment care. You can also read the full guide online here.

21 responses to “As Minimal As It Gets”

  1. It’s really simple. Love the cuffs


  2. Eu says:

    In a world where everything is basically “screaming” for attention, it must be refreshing to find such a simple way of communicating…

  3. Yu Ko says:

    In our time of colourfull advertisement this one IS actually unique..

  4. eliterese says:

    I love it, Its like everybody try to be the biggest and most colorful, and then a little pice like that just stand out from all the biggness and all the bright colours!

  5. Dan ga jij de infobrochures van Antwerpen’s modemuseum geweldig vinden! 🙂

  6. Marcia says:

    Although minimalistic graphic design might seems a bit boring at first, I think it can go both ways. When a graphic designer adds too much to the design, it really defeats the whole purpose and distract the viewer. A simple graphic, therefore, definitely stands out in the crowd of bright colours and myriad of fonts. I just checked out the website by Tangent Garment Care, and I think the simple guide really defines the brand’s aesthetic.

  7. Fashiable says:

    Super nice! En ik vind je arm cuffs nog steeds zooo tof X

  8. Isabelle says:

    There is no better way to catch the attention in my opinion. If somebody wants to lauch a new paper magazine they should think about it!!

  9. Those cuffs are fantastic. I love how simple this is.

    It’s a LDN Thing

  10. Jusqxyk says:

    There is no better way to catch the attention in my opinion. If somebody wants to lauch a new paper magazine they should think about it!!

  11. fırsat says:

    hello very good site thanks

  12. best blog really thanks :=)

  13. Hello thanks for this page, very cool website.

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