Acne has some serious balls.
Season after season, the design team does whatever it feels like, without thinking too much about sales and commercialism. They stay in their own bubble and are assured enough of their vision to take -what others would call- risks; the previous collections with magnified silhouettes (which weren’t liked by everyone), this time it was more in the details.
I liked the choices they made; distressed jeans had holes right on the butt cheeks, not the most commercial thing to do. Or when retailers requested to make the jackets more affordable, Acne made them more expensive this season because they chose to improve the quality instead of focussing on the prices. Yet, they manage to keep that Swedish no-fuss-simplicity in there too. Yes. This is why Acne is one of my favorite brands. (BTW, I noticed that their logo has had some slight changes..)
The amount of different techniques and craftsmanship in one collection was staggering: finest embroidery on T-shirts, laser cut leather jackets, japanese cotton, Italian tailored suits and the minimalist Japanese-denim pieces. All in a Sailor and Punk theme as only Acne can present it; no cliches and nothing too obvious. To me it felt very Swedish.
on a personal note/ It was fantastic to have visited the Acne showroom instead of the runway show for a change. And be able to go through the racks of clothes that came fresh off the runway and be able to touch them and look at all the details from up close. The location was gorgeous and unexpected as usual; a big industrial building which unlike all the other shows and presentations was located in an immigrant neighborhood a little outside the center and was a bit raw instead of super polished.