post in collaboration with Nike
images by me
Though I very much love my sportswear, when Nike approached Love Aesthetics for a little collaboration, I had to pass on the baton to someone who is much more in the know about trainers. So thank you Romeo, for so enthusiastically telling us about the symptoms that you sometimes experience. (And finally giving me an excuse to shoot those clear air max trainers of yours)
01/ Somehow a part of your brain is occupied with manufacturing dates, color codes and random facts and stories about Nike. Your
obsession interest in trainers has turned into knowledge after nights of reading books and spending time on forums researching your newly purchased trainers.
02/ Even though you love shoes, you don’t buy every new color that pops into highstreet ‘sneaker’ stores.
It’s more about finding that one perfect pair and appreciating it; the trainers you wore as a child that bring back 90s memories, Nike i-Ds that are completely your taste or an exclusive trainer from a sneaker boutique. Respected boutiques with a Tier one account have access to a lot of limited shoes that you will not find in your local footlocker. But there is even a sicker type of account called Tier zero which allows boutiques to buy shoes that are made with a higher level of technology and also allows them to assemble an exclusive colorway specially for their brand. Worldwide there are around than 10 boutiques that have this access (among others Atmos, Colette, Huff, Undefeated).
03/ Your friends don’t understand why you say your shoe cost you 300 euro when it says 150 on the label.
Often you buy two pairs of shoes, air seal one and keep your fingers crossed it becomes deadstock.
04/ You seem to have no space left in your closet. That’s because you never throw away your shoe boxes to keep an archive of your trainers.
05/ You know exactly what the time difference between your hometown and Japan/ United States/ UK is. The reason for this is you’ve been spending way too many hours on Ebay and know when the auctions are ending.
06/ You become a bit stressed when you see an certain shoe walking down the street on a rainy day or at a festival and hope the wearer has a second pair safely at home. But after all, your Nikes are made to be worn and not to be kept in boxes.
One shoe that I am still on the lookout for is the Nike Jordan 3 from 1988. Back then Jordan still belonged to Nike and the shoe has different characteristics; a Nike logo on the heel.
Ivania recently found her childhood dream shoes; a pair of white Cortez (She talks about that and her about her love for Nike with i-D magazine, interview here).
Is there a shoe that you are currently hunting down?